ACCOMPLISH MORE in 12 WEEKS
Than most do in 12 Months
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THE 12 WEEK YEAR
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What is ''The 12 Week Year" ?
The 12 Week Year is a proven system, inspired by world-class athletes and adapted for business and everyday life by Brian P. Moran and Michael Lennington. Unlike theoretical approaches, this method has been tested by thousands of clients and companies, delivering real-world results.
Focus on Execution: Greatness comes from effectively acting on what you know, not just knowing it.
Close the Knowing-Doing Gap: Break free from the barriers that hold most people and organizations back.
Achieve More: Unlock the secret to accomplishing more in less time with this groundbreaking approach.
DISCOVER HOW TO:
ACCOMPLISH more in the next 12 weeks than most do in 12 months with a proven method to crush your business AND personal goals in any economy.
BULLETPROOF your success and learn how you could make it 8 times more likely to reach your goals, just like thousands of our clients.
BULLETPROOF your success and learn how you could make it 8 times more likely to reach your goals, just like thousands of our clients.
TAKE back control of your day and LIVE your life on your terms.
GAIN a true Competitive Advantage - a system that ensures your team executes and crushes their goals.
ACHIEVE your goals in record time, even if you have have struggled to hit goals in the past.
STAY focused and consistent on the most impactful priorities that will MULTIPLY your results.
REGAIN your FOCUS to build momentum and confidence, accomplishing your biggest goals.
FINISH each month STRONG, while having time to enjoy free time with your loved ones.
...AND, how to do all of this without working harder or adding a single hour to your work week!
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And Get These FREE Bonuses!
BONUS 1:
Access to 3 Chapters in both Digital and Audio Versions
Delivered Digitally and in Audio version delivered to your inbox so you can start getting in momentum NOW.
Begin Listening/Reading our book today before the workshop begins.
Narrated by the Authors *International (non-domestic US) will receive a digital copy of the book.
BONUS 2:
Getting Started Course
The “GSC” is a comprehensive extension of The 12 Week Year developed to extend and expand on the principles introduced in the book, complete with examples and useful tools to easily get you started plus a few extra secrets that will show you how to dramatically increase your performance today (not next year).
BONUS 3:
Shadow of the Leader
You can better understand how to structure your plan for maximum execution and results.
BONUS 4:
Execution Success Predictor
The Execution Success Predictor is here to help you reach your 12-week goals with confidence. It gives you a clear snapshot of where you're excelling and where you might need a little extra focus.
Think of it as your personal guide to making steady progress—keeping you on track, accountable, and ready to make adjustments along the way. It’s all about giving you a better chance of hitting those big goals, one week at a time.
Let Me Show You EVERYTHING You Get When You Order 'The 12 Week Year' Today!
The 12 Week Year Book
BONUS 1: Access to 3 Chapters in both Digital and Audio Versions
BONUS2: Getting Started Course
BONUS 3: Shadow of the Leader
BONUS 4: Goal Achievement Predictor™ (GAP)
Just $1 a week for the next 12 weeks to change your life!
Inside This Book, You'll Discover:
- Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
- Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
- Authors are leading experts on execution and implementation
- Turn your organization's idea of a year on its head, and speed your journey to success
MEET THE AUTHORS
BRIAN MORAN
Brian Moran has over thirty years of expertise as a CEO, corporate executive, entrepreneur, consultant and coach. His background as a corporate executive combined with his experience as an entrepreneur positions him with a unique skill set to help individuals and organizations grow and prosper.
Brian Moran is a recognized expert in the field of leadership and execution. His realization that most people don’t lack ideas but struggle with effective implementation led him to the development of The 12 Week Year. In addition to his books, Brian has been published in many of the leading business journals and magazines. He is a sought after speaker, educating and inspiring thousands each year.
He is a visionary with a passion for helping others go beyond what they think they are capable of and achieve more than they ever thought possible. His greatest strength might be his ability to take success principles and strategies and help others apply them in a way that is powerful and effective, and gets results.
Michael Lennington
Michael has focused his entire career on one challenge: closing the execution gap for individuals and organizations. All of the work that he has done over nearly four decades of professional service has been helping his clients to break through the internal and external barriers that keep them from accomplishing what they are capable of. Michael has developed tools, training, coaching, and content working with his clients, solely focusing on this single problem.
His four published works, The 12 Week Year, The 12 Week Year Field Guide, The 12 Week Year For Writers, and Uncommon Accountability, have helped hundreds of thousands of readers to accomplish their biggest goals. Goals that sometimes had languished unaccomplished for years were ultimately achieved by applying the concepts in these books, often within the first 12 weeks.
HERE'S WHAT PEOPLE ARE SAYING:
The three principles of the 12 week year have definitely shaped my thinking process: How I think about accountability? What does commitment mean to me? And how do I show that to others, and how do I succeed greatness in the moment? I think those three principles have changed how I think about life.
- Jamison Davis -
At the end of the 12 weeks, I was blown away. I had exceeded my financial goal. I had exceeded my workout goal. I had exceeded my personal goals and I couldn't believe it.
It's made a huge difference in my life and I cannot imagine not having this book around.
- Sally Masters -
It really helps to think in advance about how you're going to structure this life. I thought about how can I contribute? I thought about what kind of legacy do I want to leave? And those are some things that everybody should think about because you don't know when you're going. But that's where the 12 week year, really helps with my life to think about things.
- Barbara Shorrock -
An additional thing about the 12 week year that I really like is that it has helped me be a mentor and develop my staff long term. That's one of my goals is to, to develop leaders in the in my organization so that they can run other organizations. And that's a critical part of what I like to do for the people I have.
- Tom Worley -
I got involved with the 12 week year, five months ago. It has changed my agency and my personal life considerably. It has made me a better leader, a better employee of my own company, but also a, a better coworker to my staff. On a personal note, me and my family, we've been able to follow our goals and to actually set expectations of where we need to be with our goals.
- Sydney Strausheim -
We're writing more business and the atmosphere is no longer toxic and it's amazing and I credit all that to the 12 week year and just being accountable and measuring our daily activities.
- Jodi Lynch -
"My business is up 51% in new business! I credit all of it to increased accountability."
- Jody L.
"My team has been using the 12 Week Year for over six years now and so we have over 24 iterations of 12 Week Year Data to look back on. The system and the historical data have really helped us to consistently get better at planning. And I feel like Uncommon Accountability has helped me to see how I can help the team members solidify their goals going forward. Thank you so much for this gift."
- Scott W.
"My business is just over $4M with a staff of 4. The result is that we are focused on what matter most. We are up 300% on quotes and 87% up in new business."
- Tom W.
"When I started I had about $5 in my bank account and was actually sleeping at a homeless shelter. As a result of the program, I just earned $35,000 in commission!"
- Doug C.
"After one year my income had increased by 40%, I had formally teamed with another advisor and introduced our team to 12 WY. Also, I will take 12-16 weeks of personal time in 2022 and plan to each year in future.”
- Jason P.
"I attended your training and within an hour I knew this could change my life. Using Periodization and the 12 Week Year I was able to take off more than a month at the end of the year for the adoption of our new baby and still have my best year ever!”
- C. Pannella
"It’s only June and I’ve qualified for my annual bonus. It helped me immensely with my team. My staff now loves coming in to work, they are requesting more Saturdays. I’m a better leader, my team is stronger, and my business is thriving."
- Sydney S.
"Our close ratio has doubled, and we’ve grown by over 1 million in sales. The thing the team loves about the process is that it keeps us focused and on track. The best part is that my team now holds themselves accountable."
- Jack S.
"This process transformed me and my team. I went from being a good business to being a great one, in fact we were recognized as Chairman’s Council."
- Robert Z.
HERE'S WHAT PEOPLE ARE SAYING:
The three principles of the 12 week year have definitely shaped my thinking process: How I think about accountability? What does commitment mean to me? And how do I show that to others, and how do I succeed greatness in the moment? I think those three principles have changed how I think about life.
- Jamison Davis -
At the end of the 12 weeks, I was blown away. I had exceeded my financial goal. I had exceeded my workout goal. I had exceeded my personal goals and I couldn't believe it.
It's made a huge difference in my life and I cannot imagine not having this book around.
- Sally Masters -
It really helps to think in advance about how you're going to structure this life. I thought about how can I contribute? I thought about what kind of legacy do I want to leave? And those are some things that everybody should think about because you don't know when you're going. But that's where the 12 week year, really helps with my life to think about things.
- Barbara Shorrock -
An additional thing about the 12 week year that I really like is that it has helped me be a mentor and develop my staff long term. That's one of my goals is to, to develop leaders in the in my organization so that they can run other organizations. And that's a critical part of what I like to do for the people I have.
- Tom Worley -
I got involved with the 12 week year, five months ago. It has changed my agency and my personal life considerably. It has made me a better leader, a better employee of my own company, but also a, a better coworker to my staff. On a personal note, me and my family, we've been able to follow our goals and to actually set expectations of where we need to be with our goals.
- Sydney Strausheim -
We're writing more business and the atmosphere is no longer toxic and it's amazing and I credit all that to the 12 week year and just being accountable and measuring our daily activities.
- Jodi Lynch -
"My business is up 51% in new business! I credit all of it to increased accountability."
- Jody L.
"My team has been using the 12 Week Year for over six years now and so we have over 24 iterations of 12 Week Year Data to look back on. The system and the historical data have really helped us to consistently get better at planning. And I feel like Uncommon Accountability has helped me to see how I can help the team members solidify their goals going forward. Thank you so much for this gift."
- Scott W.
"My business is just over $4M with a staff of 4. The result is that we are focused on what matter most. We are up 300% on quotes and 87% up in new business."
- Tom W.
"When I started I had about $5 in my bank account and was actually sleeping at a homeless shelter. As a result of the program, I just earned $35,000 in commission!"
- Doug C.
"After one year my income had increased by 40%, I had formally teamed with another advisor and introduced our team to 12 WY. Also, I will take 12-16 weeks of personal time in 2022 and plan to each year in future.”
- Jason P.
"I attended your training and within an hour I knew this could change my life. Using Periodization and the 12 Week Year I was able to take off more than a month at the end of the year for the adoption of our new baby and still have my best year ever!”
- C. Pannella
"It’s only June and I’ve qualified for my annual bonus. It helped me immensely with my team. My staff now loves coming in to work, they are requesting more Saturdays. I’m a better leader, my team is stronger, and my business is thriving."
- Sydney S.
"Our close ratio has doubled, and we’ve grown by over 1 million in sales. The thing the team loves about the process is that it keeps us focused and on track. The best part is that my team now holds themselves accountable."
- Jack S.
"This process transformed me and my team. I went from being a good business to being a great one, in fact we were recognized as Chairman’s Council."
- Robert Z.
Letter from the Authors: Brian Moran and Michael Lennington
Dear High Achiever,
If you’ve ever felt like your goals are always just out of reach, you’re not alone. Most people follow a broken system—thinking in terms of long, 12-month plans that encourage procrastination and dilute focus. We wrote "The 12 Week Year" to change that, giving you a proven way to achieve more in 12 weeks than most accomplish in an entire year.
This book is about taking control of your time, focus, and results. By shifting your perspective to a 12-week horizon, you’ll eliminate distractions, create a powerful sense of urgency, and see real progress faster than you thought possible. It’s not about working harder—it’s about working smarter and executing with precision.
High performers like you will discover how to set clear priorities, focus on what matters most, and build the habits that drive consistent success. This isn’t just a productivity system—it’s a game-changer that will help you reach your professional goals while creating more time and freedom to enjoy life.
Your potential is far greater than you realize, and with this system, it’s just 12 weeks away.
To your success,
Brian P. Moran & Michael Lennington
Authors of The 12 Week Year
Take Control of Your Success Today!
Grab your copy of "The 12 Week Year" and start achieving more in 12 weeks than most do in a year. Your breakthrough starts now!
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